Business Wire India Max Fashion is bringing freshness to the heart of everyday style with “How New Is Your New?” its bold new campaign fronted by Kalki Koechlin. Known for her fearless individuality, Kalki perfectly embodies Max’s vision: fashion that’s always fresh, relevant, and unapologetically new. With new drops and
‘How New Is Your New?’ Max Fashion Redefines Style with Kalki Koechlin; New Drops. New Styles. Every Week.

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